The overall beverage market is largely segmented into fruit based drinks and carbonated / synthetic drinks. Former is based on natural fruit pulp / juice, while latter is based on artificial flavours. Among the fruit based beverages, some are fruit drinks like Frooti, Maaza, Slice, Jumpin; fruit juices like Pepsi’s Tropicana and nectars like Dabur’s Real. The major beverage brands like Parle Agro, PepsiCo, Coco-cola, Dabur and Godrej have been leading the market for packaged fruit drinks and beverages. HRS provides medium to large scale juice & beverage pasteurisers and turnkey beverage processing lines for fruit based and isotonic drinks.